The Fifth Estate is an online newspaper for green buildings and sustainable development. A website by and for passionate people and motivated companies who are determined to harness the power of the built environment to save the planet.

WHY?

• Because there is a need for speed – and because the fluid exchange of news, information and resources will help fast track change
• Because we are at the start of a major revolution in how we engage with the built environment – and almost all other forms of human engagement
• Because there is no going back – the way forward needs to be sustainable
• Because we want to save the planet for current and future generations and preserve its amazing life

HOW?

• A high quality newsletter – distributed free
• High quality editorial on the news, technologies, skills, breakthroughs and the politics of green buildings and climate change
• A forum, so that this industry can communicate what it is doing, discovering and learning to its target audience
• A website that is a warehouse and logistics centre for information and knowledge
• Affordable advertising – so we are as inclusive as possible

WHY “THE FIFTH ESTATE”?

From Wikipedia: “Fifth Estate is any class or group in society other than the clergy (First Estate), the nobility (Second Estate), the commoners (Third Estate), and the press (Fourth Estate).

We mean The Fifth Estate to be for the planet, for all of us.

OUR EDITORIAL POLICY

• Valuable information
• Competition of ideas
• Survival of the planet

WHO ARE WE?

Publisher and Managing Editor, Tina Perinotto, and Editor Lynne Blundell, are two of the most experienced people in sustainable property journalism. They have covered sustainable property and business issues for more than 20 years for Australia’s most influential business publications including The Australian Financial Review, where Tina wrote a weekly opinion column, mainly on sustainability, Property Australia and Business Review Weekly. Each has written extensively on business issues, and edited and consulted on a wide range of property investment, planning, design and business issues.

YOUR OPPORTUNITY

As supporter, contributor, advertiser or sponsor, The Fifth Estate will bring you a multitude of rewards.
Most important is the opportunity to help build capacity in the industry through an exciting website that aims to become the most influential information hub for sustainable property in Australia.

SPINIFEX is a forum for the industry, a place for everyone to share knowledge, insights, lessons and opinions.

TARGET AUDIENCE

Enterprises and people involved in creating a more sustainable built environment – investors, developers, professionals, designers, services providers, local, state and federal governments, academics, researchers and the end users of property.

CONTACT:

Tina Perinotto
Managing Editor
tperinotto@thefifthestate.com.au

Lynne Blundell
Editor
lblundell@thefifthestate.com.au
www.thefifthestate.com.au