Who We Are

INTRODUCING…

The Fifth Estate – A new website for news and networking on sustainable property in Australia.
A website by and for passionate people and motivated companies who are determined to harness the power of the built environment to save the planet.

WHY?

•    Because there is a need for speed – and because the fluid exchange of news, information and resources will help fast track change
•    Because we are at the start of a major revolution in how we engage with the built environment – and almost all other forms of human engagement
•    Because there is no going back – the way forward needs to be sustainable
•    Because we want to save the planet and have a great life – for ourselves and future generations

HOW?

•    A high quality newsletter – distributed free
•    High quality editorial on the news, technologies, skills, breakthroughs and the politics of Climate Change
•    A forum, so that this industry can communicate what it is doing, discovering and learning to its target audience
•    A website that is a warehouse and logistics centre for information and knowledge
•    Affordable advertising – so we are as inclusive as possible

WHY “THE FIFTH ESTATE”?

From Wikipedia: “Fifth Estate is any class or group in society other than the clergy (First Estate), the nobility (Second Estate), the commoners (Third Estate), and the press (Fourth Estate).

We mean The Fifth Estate to be the owners and caretakers of the planet and the people who are determined that it will survive – sustainably.

OUR EDITORIAL POLICY

•    Valuable information
•    Competition of ideas
•    Survival of the planet

WHO ARE WE?

We have the credentials. Publisher and Managing Editor, Tina Perinotto, and Editor Lynne Blundell, are two of the most experienced people in sustainable property journalism. They have covered sustainable property and business issues for more than 20 years for Australia’s most influential business publications including The Australian Financial Review, where Tina wrote a weekly opinion column, mainly on sustainability, Property Australia and Business Review Weekly. Each has written extensively on business issues, and edited and consulted on a wide range of property investment, planning, design and business issues.

YOUR OPPORTUNITY

As supporter, contributor, advertiser or sponsor, The Fifth Estate will bring you a multitude of rewards.
Most important is the opportunity to help shape an exciting new website that aims to become one of the most influential information hub for sustainable property in Australia.

And you will also have the opportunity to contribute to Spinifex, a forum where the industry can share its knowledge, insights, lessons and opinions.

TARGET AUDIENCE

Enterprises and people involved in creating a more sustainable built environment – investors, developers, professionals, designers, services providers, local, state and federal governments, academics, researchers and the end users of property.

EDITORIAL SERVICES

The Fifth Estate offers a full range of editorial services – contract publishing, corporate writing, media training and event management.

CONTACT:

Tina Perinotto
Managing Editor
tperinotto@thefifthestate.com.au

Lynne Blundell
Editor
lblundell@thefifthestate.com.au
www.thefifthestate.com.au