The power of Nudge starts to organise (seriously)

Some people are starting to call it the power of Nudge. This is the idea that the most powerful way to shift an agenda, change a habit, “get with the program” is peer pressure.

That’s what the armies of frustrated people working to motivate owners on the mid tier buildings appear to have concluded. It’s the power of the case study or the casual chat with their fellow owners down the road who’ve done an upgrade and are pleased with the result that creates a shift in momentum.

No amount of expert advice, logic, evidence of benefits, or even help from the local or state government, seems to be as powerful.

We’ve seen the evidence with solar uptake. Your neighbor gets solar panels, why shouldn’t you.

Now the Climate CoLab at the Massachusetts Institute of Technology (MIT) Center for Collective Intelligence is hoping to organise this principle into a movement.

Inspired by systems such as Wikipedia and Linux, this is a crowd sourcing platform that aims to “harness the collective intelligence of thousands of people from all around the world to address global climate change”.

Andrew Gaines of the Blue Mountains based Inspiring Transition is calling for his group’s ideas to be supported through the MIT platform.

His group wants to gather support for a “Great Transition Communication Blitz” for March 2017 and he wants interested people to contact him to express interest and to support his group’s ideas at the MIT Climate CoLab competition on Shifting Behaviour for a Changing Climate. Deadline is May 23 .

The Great Transition, he says, is a “handy label for the great wave of positive change that is already underway”.

Andrew Gaines

Andrew Gaines

“Our intention is to greatly accelerate it.”

“During the Great Transition Communication Blitz individuals and organisations around the world will communicate with friends, colleagues and larger networks about the need for transformative change ? and how together we can accomplish it.

“What can align us is the desire to transition to a life-sustaining society, rather than continuing on our present course of ecological (and social) self-destruction.

Participation might be sending an email to networks, such as an example here here. Other tactics include Kitchen Table Conversations and guerrilla marketing are in Accelerating the Great Transition – Engaging mainstream commitment to a life-sustaining society.

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