sustainable cities

New Paris district shows how to create truly sustainable cities

A regenerated neighbourhood of Paris is becoming a world-leading example of how to construct a sustainable, net-zero carbon city with Passivhaus design, renewables, biodiversity improvement, water sensitive urban design and smart waste practices.

+ POOL New York advertising

Impact branding for the urbanising century

Global media and advertising come with a huge environmental footprint. But imagine a world in which brand communications, in right hands and under strong thinking, can become a regenerative force for cities.